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Apple’s iPhone Sales Rebound in China Amid Aggressive Promotions
Apple’s iPhone Sales Rebound in China Amid Aggressive Promotions
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BTCCSquare news:
Apple’s iPhone shipments in China surged 8% year-on-year during the three months ending June 30, marking a critical turnaround in its second-largest market. Counterpoint Research attributes the growth to strategic price cuts during May promotions and trade-in incentives, timed ahead of China’s 618 shopping festival.
E-commerce platforms slashed prices on iPhone 16 models, with some listings on Alibaba’s Tmall dropping to 5,299 yuan ($730)—23% below Apple’s official price. The rebound may face headwinds later in 2025 as pent-up demand subsides, but the tech giant’s tactical pricing has temporarily reignited consumer interest.
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